As people, we identify things we can see. So we strive to ensure that all our advertising sites as are as uncrowded as possible, in order to maximize your brand’s visibility.
Based on research, we have made a deliberate decision to have our sites with black billboard boarders. In-fact, we’re the first in our markets to do this. Why is this important?
Unlike white boarders, which most of our competitors use, black tends to blend in with any artwork that is placed within it. More importantly, it is visually silent, which enable your message to be visually amplified, without your audience’s mind trying to process it as critical information as well. This becomes more important in high traffic speed regions, where the average impact-time is about 2-3 seconds. This is the window for your message to create impact, and you want as little distractions from your message as possible.